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UK Gambling and Lottery – The Chariot Firm

Susan Counsell, who is a non-executive director, owns 12.8% of Chariot and saw the value of her stake rise by approximately £200,000 (€292,000) in early dealings. The initial trading in Chariot shares means the corporation is value around £19.9m (€29m).

Chariot promises to give players improved chances of winning lower prizes and will make a bigger payment to charity than the 28p in every £1 given by the national lottery. “We look forward to delivering a new and exciting lottery for the advantage of players and charity partners alike.”

Chariot is chaired by Tim Holley, the former Camelot chief executive who launched the National Lottery more than a decade ago. The company said that by giving its players the option of where their money went, it was addressing concerns raised by National Lottery players, critical of some of the good causes it has given cash to.

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